In 1989, Jonney Shih provided funding to four engineers to start ASUS
with the vision of building a company focused on the development of
state-of-the-art technology. Mr. Shih began his current role as the
Chairman in 1993, and until 2007 he also served as the Chief Executive
Officer.
As Chairman, Mr. Shih guides the company’s vision, corporate culture,
and innovation strategies. Under his leadership, ASUS has become an internationally recognized technology
leader that ranks No. 1 in worldwide sales of motherboards and No. 3 in consumer notebooks. For the last
several years, Fortune magazine has named ASUS as one of the World’s Most Admired Companies. Since
2013, ASUS has been ranked annually by Interbrand as the most valuable international brand from Taiwan.
Mr. Shih is well known for his passion and commitment to innovation, and his relentless pursuit of perfection
has helped to commercialize a generation of technology for consumers around the world. In 2006, he led
the development of the revolutionary ASUS Eee PC, a compact, cost-effective device that ignited the mobile
computing era and marked the beginning of a new category of PCs that became known as netbooks.
In 2008, Mr. Shih guided the separation of the ASUS Original
Equipment Manufacturing and Original Design Manufacturing
businesses — a strategic decision that proved vital in developing
global recognition for the ASUS brand. In 2014, he spearheaded the
development of the first ZenFone — the flagship ASUS smartphone
series that combines refined aesthetics and functionality to deliver
empowering luxury. Within just two years of the release of ZenFone,
ASUS became a trendsetting global smartphone brand.
In 2016, Mr. Shih introduced the first ASUS home robot, Zenbo,
marking an important milestone in his ambitious long-term vision of enabling robotic computing for every
household, while transforming ASUS into a technology leader for the next industry paradigm shift.
In 2019, Mr. Shih initiated a complete corporate transformation known as Wiser Together, encouraging
everyone at ASUS to evolve and achieve a new level of idea meritocracy that enables the company to grow
and prosper from an abundance of creative and meaningful inputs.

ASUS BRAND PROMISE
In Search of Incredible
ASUS is passionate about technology
and driven by innovation. We dream,
we dare, and we strive to create the
most effortless and joyful digital life
for everyone. We aspire to deliver the
incredible in everything we do.

Mr. Shih’s vision is for ASUS to become a leader in the new AI era, empowering people with technology
through advancements in artificial intelligence, robotics, and cyber-physical systems. By pioneering these
transformative autonomous technologies, ASUS will help define the future and have a momentous impact
on every aspect of our lives.
Mr. Shih believes that people are the most important asset of any company, and he credits the success of
ASUS to its dedicated workforce and corporate culture. To inspire an ongoing commitment to innovation
and quality, he has initiated the In Search of Incredible brand promise that defines ASUS culture by
encouraging all employees to strive for excellence in everything that they do.