David Hsu is FAE Director of Arm, leading FAE team of Taiwan for closer collaboration and communications internally and externally to accomplish partners and customers solutions. He has nearly 20 years of professional experience in the semiconductor industry.David Hsu joined Arm in 2011 as a CPU FAE as well as responsible for product marketing and sales project management and then left in 2017. After then, he joined Intelligo, a start-up invested by MediaTek, leading the business development team to explore opportunities in Japan, Korea and US. In 2019 he was recruited by Arm again as FAE director to drive Arm’s IP solutions adoption. In addition to Arm, David worked at Faraday, Alpha Imaging Technology (MediaTek subsidiary) and BenQ, focusing on IC design work ranging from architecture definition, RTL coding, front-end/back-end implementation to IC verification and testing. He has rich experience in pre-sales strategy set-up and sales enablement. David received a master’s degree in Computer Science and Engineering at National Chiao Tung University.